Privacy policy

Last updated: August 18, 2026

Introduction

This Privacy Policy describes how Pure & Chic, LLC d/b/a MIYAW Fashion (“MIYAW Fashion,” “we,” “us,” or “our”) collects, uses, processes, and discloses personal information when you visit or use miyawfashion.com, make a purchase, create an account, submit a wholesale application, communicate with us, or otherwise interact with our products and services (collectively, the “Services”).

Our online store is powered by Shopify, which provides the ecommerce platform and related technology used to operate our store and provide the Services.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, use, processing, or disclosure of personal information, this Privacy Policy controls for those privacy-related matters.

Please read this Privacy Policy carefully. By using the Services, you acknowledge that you have read and understood how personal information may be handled as described below.

1. Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you, relates to you, describes you, or can reasonably be linked to you or another individual. Personal information does not include information that has been anonymized or de-identified so that it cannot reasonably identify you.

Depending on how you interact with the Services, where you are located, and what features you use, we may collect or process categories of personal information including:

  • Contact information, including your name, billing address, shipping address, email address, and phone number.
  • Order and transaction information, including products viewed, added to cart, purchased, returned, exchanged, or canceled; order history; shipping information; and transaction details.
  • Payment-related information, including payment method, payment confirmation, billing information, and transaction details. Complete payment card details may be processed directly by Shopify or other authorized payment providers.
  • Account information, including account credentials, preferences, settings, and information associated with your customer account.
  • Wholesale information, including business name, contact information, resale or tax documentation, business type, purchasing interests, and other information submitted through a wholesale application or wholesale communication.
  • Communications with us, including information you provide when contacting customer service, submitting forms, sending emails, participating in wholesale discussions, or otherwise communicating with MIYAW Fashion.
  • Reviews and user-submitted content, including product reviews, photographs, comments, testimonials, or other content you voluntarily submit.
  • Device and technical information, including IP address, browser type, device information, operating system, network information, and similar identifiers.
  • Usage information, including information about how you browse, navigate, search, interact with, and use the Services.

2. Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you place an order, create an account, submit a wholesale application, contact us, subscribe to communications, submit a review, or otherwise provide information to us.
  • Automatically through the Services, including through your device, browser, cookies, pixels, and similar technologies when you visit or interact with our website.
  • From Shopify and our service providers, including providers that support ecommerce, payments, fraud prevention, shipping, fulfillment, analytics, customer support, reviews, communications, and related services.
  • From business partners and other third parties, where permitted by applicable law.

3. How We Use Personal Information

Depending on how you interact with MIYAW Fashion, we may use personal information for purposes including:

  • Providing and fulfilling the Services. This includes processing orders and payments, arranging shipping and fulfillment, providing tracking information, processing returns or exchanges, managing customer accounts, responding to wholesale applications, and providing customer support.
  • Improving and personalizing the shopping experience. We may use information about your interactions with the Services to improve our website, products, customer experience, merchandising, recommendations, and business operations.
  • Marketing and advertising. Where permitted by law, we may use personal information to send marketing communications and to provide or measure advertising and promotional activities.
  • Security and fraud prevention. We may use information to authenticate users, protect transactions, detect or investigate fraud, prevent misuse of the Services, and protect our customers, business, systems, and legal rights.
  • Communicating with you. We use personal information to respond to inquiries, provide order updates, handle customer support requests, communicate about wholesale orders, and maintain our business relationship with you.
  • Legal and compliance purposes. We may use information to comply with applicable law, respond to valid legal requests, enforce our policies and agreements, resolve disputes, and protect our rights or the rights of others.

4. Cookies and Similar Technologies

MIYAW Fashion, Shopify, and certain service providers may use cookies, pixels, local storage, and similar technologies to operate the website, remember preferences, maintain shopping sessions, provide analytics, improve performance, prevent fraud, personalize experiences, and, where permitted, support advertising and marketing.

Depending on your location and the privacy settings configured for your region, you may be able to control certain non-essential cookies and tracking technologies through the privacy or cookie controls made available on our website.

Blocking or disabling certain technologies may affect the availability or functionality of some features of the Services.

5. Marketing, Email and Mobile Communications

If you choose to receive promotional communications from us, we may use your contact information to send relevant marketing messages, subject to applicable law and your communication preferences.

You can unsubscribe from promotional emails at any time by using the unsubscribe link provided in the email. Even if you unsubscribe from promotional communications, we may continue to send non-promotional messages relating to orders, customer service, account activity, returns, shipping, or other transactions.

Mobile information, text messaging opt-in data, and consent information will not be sold or shared with third parties or affiliates for their own marketing or promotional purposes. Service providers used to deliver communications may process information only as reasonably necessary to provide those services or as otherwise permitted by applicable law.

6. How We Disclose Personal Information

We may disclose personal information to third parties when reasonably necessary for legitimate business purposes and subject to this Privacy Policy, including:

  • Shopify, which hosts and supports our ecommerce store and related services.
  • Service providers that assist with payment processing, website hosting, information technology, analytics, customer support, reviews, communications, fraud prevention, shipping, fulfillment, cloud storage, and related business services.
  • Shipping and fulfillment providers as necessary to process and deliver orders.
  • Business and marketing partners that provide advertising, analytics, or marketing services, where permitted by applicable law and subject to applicable privacy choices.
  • Third parties you direct us to interact with, including when you use social-media integrations or other third-party features.
  • Professional advisors, government authorities, courts, or law enforcement when reasonably necessary to comply with applicable law, legal process, protect legal rights, prevent fraud, or address security concerns.
  • Parties involved in a business transaction, such as a merger, acquisition, financing, restructuring, or sale of all or part of our business, subject to applicable law.

7. Relationship with Shopify

Our Services are hosted and supported by Shopify. Shopify collects and processes personal information in connection with your access to and use of Shopify-powered services in order to provide, secure, improve, and personalize its services and the services it provides to merchants such as MIYAW Fashion.

Information submitted through our Services may be transmitted to Shopify and other service providers, including providers located in countries other than your country of residence.

Shopify may also process certain information in connection with features designed to improve store performance, personalization, fraud prevention, analytics, and advertising services.

You can learn more about Shopify's processing of consumer personal information by reviewing the Shopify Consumer Privacy Policy.

Where available, you may also exercise certain privacy rights relating directly to Shopify's processing through the Shopify Privacy Portal.

8. Targeted Advertising and Data Sharing Choices

Depending on where you reside, applicable privacy law may give you the right to opt out of certain processing activities that may be considered the “sale” or “sharing” of personal information or the use of personal information for targeted advertising.

You can exercise applicable opt-out rights through our Your Privacy Choices page.

Where applicable, privacy preference signals such as the Global Privacy Control may also be recognized for the browser or device used to visit our website.

9. Third-Party Websites and Services

The Services may include links, integrations, applications, widgets, or features provided by third parties.

If you follow a link to a third-party website or use a third-party service, that third party's own terms and privacy practices may apply. We are not responsible for the privacy, security, accuracy, or practices of independent third-party websites or services that we do not control.

We encourage you to review the privacy policies of third parties before providing personal information to them.

10. Children's Privacy

The Services are not intended for use by children who are not legally permitted to make purchases or provide personal information without appropriate authorization under applicable law.

We do not knowingly collect personal information from children in violation of applicable law.

If you are a parent or legal guardian and believe that a child has provided personal information to us improperly, please contact us using the information provided below.

We do not have actual knowledge that we sell or share, as those terms are defined under applicable U.S. privacy laws, personal information of individuals under 16 years of age.

11. Security of Personal Information

We use reasonable administrative, technical, and organizational measures intended to protect personal information.

However, no security system or method of transmission over the internet can be guaranteed to be completely secure. You should avoid sending sensitive or confidential information through unsecured communication channels.

If you create a customer account, you are responsible for maintaining the confidentiality of your login credentials and should notify us if you believe your account has been compromised.

12. Retention of Personal Information

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to fulfill orders, maintain customer or business relationships, provide customer service, comply with tax, accounting, legal, and regulatory obligations, prevent fraud, resolve disputes, and enforce our agreements and policies.

Retention periods may vary depending on the type of information, the purpose for which it is processed, legal obligations, and legitimate business needs.

13. Your Privacy Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information, subject to applicable legal limitations and exceptions:

  • Right to Access or Know. You may have the right to request information about personal information we maintain about you.
  • Right to Delete. You may have the right to request deletion of certain personal information.
  • Right to Correct. You may have the right to request correction of inaccurate personal information.
  • Right to Data Portability. You may have the right to receive certain personal information in a portable format.
  • Right to Opt Out. Depending on applicable law, you may have the right to opt out of certain sale, sharing, or targeted-advertising processing.
  • Right to Appeal. In certain jurisdictions, you may have the right to appeal our response to a privacy request.

You can submit a privacy request by contacting us at contact@miyawfashion.com or by using privacy controls made available through the Services.

We may need to verify your identity before completing certain requests, as permitted or required by law.

Where permitted, an authorized agent may submit a request on your behalf. We may require reasonable evidence that the agent is authorized to act for you and may also require you to verify your identity directly.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

14. International Data Transfers

Because we use service providers and technology providers that operate internationally, personal information may be transferred, stored, or processed outside the state, province, or country where you reside, including in the United States, Canada, and other jurisdictions where Shopify or our service providers operate.

Privacy and data-protection laws in those jurisdictions may differ from the laws where you reside.

Where required by applicable law, international transfers may be supported by legally recognized transfer mechanisms or other appropriate safeguards.

15. Complaints

If you have a complaint or concern regarding how MIYAW Fashion handles personal information, please contact us using the information below.

Depending on where you live, you may also have the right to submit a complaint to an applicable privacy or data-protection authority.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, privacy practices, technology, service providers, or legal obligations.

When we update this policy, we will revise the “Last updated” date displayed at the top of this page and provide additional notice where required by applicable law.

17. Contact Information

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact:

Pure & Chic, LLC d/b/a MIYAW Fashion
Email: contact@miyawfashion.com
Phone: +1 307 218-2506

Business / Registered Address:
30 N Gould St, STE 4000
Sheridan, WY 82801
United States

Business Registration Number: 2024-001407662

This business/registered address is not a customer return location. For product returns, please follow our Refund Policy and contact us before sending a return.