Product FAQs
AdEspresso
Ad campaign company AdEspresso aims for simplicity on its FAQ page with only a handful of questions and answers. Each question, when clicked, goes to a micro-blog with hyperlinks that guide the user to more information.
And if readers don’t see the question and answer they’re looking for on the page, AdEspresso’s intro paragraph provides additional online resources, as well as the option to contact customer support.
The resulting FAQ page is straightforward, intuitive, and genuinely helpful—attributes any customer will appreciate.
Adobe Creative Cloud
Adobe, a company well known for its powerful design and editing products, opted for a more traditional FAQ approach by only listing questions and answers—proving that a simple design layout can still be effective.
The Creative Cloud FAQ page is successful because it offers several ways for users to search. These include a:
- Search bar
- Sidebar menu that lists different categories
- Set of commonly asked questions separated by category headings
- Virtual assistant chat feature
DoggieLawn
DoggieLawn, an eco-friendly dog potty grass distributor, has a pretty standard-looking FAQ page at first glance—with easy-to-read font, scannable answers, and accordion questions. But it uses some live chat best practices that take it a step further.
DoggieLawn’s FAQ page offers a live support option, so customers can quickly chat with a rep when necessary. If users browse the page Monday through Friday between 5 a.m. and midnight (PT), a chat box in the bottom left corner will connect them with a live rep.